Welcome to Ya-de
Where African luxury finds its soul. Nestled in the vibrant heart of Braamfontein Werf, Ya-de is more than just a shopping destination—it’s a celebration of artistry, culture, and the unparalleled craftsmanship of the continent.
What sets us apart
Our Mission
Ya-de aims to bring together the most exceptional African designers and artisans, offering a thoughtfully selected collection of fashion that exemplify the sophisticated fusion of traditional craftsmanship with modern design.
Creativity meets luxury
This is where creativity meets conscious luxury—a space for those who value not just what they wear but the impact it leaves behind. Whether you’re discovering a new statement piece or exploring the beauty of handmade treasures, Ya-de is your gateway to African elegance redefined.
Every piece tells a story
At Ya-de, every piece has a story. From timeless fashion to exquisite accessories and premium leather goods, our curated collection embodies the spirit of Africa: bold, beautiful, and deeply rooted in tradition. Each item is thoughtfully designed and ethically crafted, ensuring that your choices reflect both elegance and sustainability.
Experience Ya-de
Step into our world at 44 Stanley, Johannesburg, where you'll discover a sanctuary of style that honors African creativity. Our space has been thoughtfully designed to showcase the beauty of each piece while providing an intimate shopping experience that allows you to connect with the stories behind our collections.
Join Our Journey
We invite you to be part of the Ya-de story. Whether you're searching for a statement piece that captures the essence of African luxury or seeking to support sustainable fashion initiatives, our doors are open to those who appreciate the extraordinary.